Ben Gurion airport’s arrivals hall, that greets travelers who just landed in Israel, is a busy and emotional arena. Goldstar asked us to use it in a creative and original way. 

We chose to create a first of its kind fridge, the biggest in the world in fact, containing over 5,000 chilly Goldstar beer bottles.

We used the hall’s 360 degrees mega board space for the refrigerators, that welcome arrivals in both sides of the lobby.

By the number of people admiring the fridge doors, touching them and trying to open them, it’s safe to say we rose to the challenge.