Allenby had the pleasure of bringing Sodastream’s SODA BAR concept to the American Pavilion at the glamorous Cannes Festival, for 12 busy days of panels, parties and press conferences.

James Franco, Natalia Vodianova, David Hasselhoff, Mel B and Lars Ulrich are only few of the artists who personally autographed SOURCE machines that were later auctioned at a special charity event. All profits went to 5 Gyres, an institute dedicated to fight plastic pollution.

The SODA BAR was fully constructed from used wood pallets and used plastic bottles, design can be eco friendly.