The Brief, Give local interpretation to Absolut Vodka international platform, ABSOLUT BLANK, that called artists around the world to fill the iconic Absolut bottle with their original work.

Nir hod, one of Israel major artists, who has also become a huge star in the international art market in the past few years, designed five original bottles for the campaign.

Absolut Vodka always pushed the envelope by involving the creative minds of artists, among them Andy Warhol, Keith Haring, Jean Michel Basquiat, and lately, Ellen Von Unwerth and Spike Jones.
Absolut Blank in another daring step of Absolut, which is striving to raise a world wide creative movement, and become a mover of new and young art.
In order to realize this international concept in Israel, Absolut chose to be involved with the artist Nir Hod.
Hod, one of Israel’s premier artists, designed especially for Absolut, 5 bottles and an outdoors billboards campaign where an artistic light show, designed by Hod as well, will be incorporated for the first time.
The billboard and the site will be inaugurated during the first week of September.

Nir Hod was quoted saying: “It’s an experience creating a product for Absolut, a company that for decades has been a pioneer in understanding the connection between art and commerce. Throughout the years that I have been creating, it was always important for me to stretch the communication of art and art itself forward toward the wider culture, and to become one with it.
I believe that this serves art and its power and turns it to an object of desire.
It is an honor for me to design a brand for Absolut, a company that hosted incredible artists such as Andy Warhol, Louise Bourgeois and Ed Ruscha”