Brief: strengthen Absolut’s artistic angle and connect the brand to the local market and the local creative scene.

Strategy: We decided to create a special Absolut blank addition, dedicated to Tel Aviv’s nightlife.

Activity: We chose Pilpepled: a major street artist, a brilliant designer, and a primary figure in Tel Aviv’s nightlife scene. Pilpeled’s bottle revolves around a window that provides a peak into a Tel Aviv boulevard at night time, surrounded by oriental elements. This is the first time that Absolut Blank dedicates a special edition for an Israeli city, and the first time an Israeli artist wins this honor.
The limited edition of the bottle entered the market April, alongside a row of elegant billboards.