This summer, Sodastream wished to kick off a new billboard campaign in the US, that would introduce the brand’s new strategy, to become a sparkling water brand.

The new strategy, that we drafted together with the company, states that the brand’s biggest asset is its consumers; the fact that they create their own sparkling waters, at home, by themselves. Sodastream is your home personal sparkling water factory, where you get to supervise the quality of your beverage, depending on your individual taste.

The campaign focuses on the creativity and individuality of the man or woman operating the Sodastream machine, under the slogan “Be a sparkling water maker”.

Allenby produced the campaign and orchestrated the media buying and planning in wide distribution, in cities such as: New York, San Francisco, Seattle, and more.

The ads images, that were featured on billboards and buses, were designed by Allenby and Hooligans.