In order to create a bond between Puma and the city environment that fits the brand the most, we decided to hook up with one of today’s biggest urban trends, Ping Pong, known also as the coolest sport on earth.

Based on this elegant and cheerful sport, we introduced a series of tournaments in various hipsters bars, such as: Pasaz, Africa and Teder.

We even designed and built a special Puma branded table which got its own PR on design publications.

The tournaments were accompanied with live music and dj sets. The players were asked to drink a shot before each match. The final match was both exciting and intoxicated.