In September 2013 we had the pleasure of producing the launch of Play, Sodastream’s playful new Sparkling Water Maker, in London’s Design Week.

Play by Yves Behar is a funky modular machine that allows the costumer to choose his preferred mixture of bold colors.

Allenby scouted a former Royal Mail sorting facility that was locked up for years and Behar’s Fuseproject team designed the playful SODA LOUNGE, in Design Junction’s central space.

Read about PLAY on Cool Hunting and Designboom.