Humanscale BODIES IN MOTION by Todd Bracher
Salone del Mobile 2019
Todd Bracher and Allenby collaborated to bring a digital interactive experience to Ventura Centrale during Salone del Mobile in Milan
16 mounted lights tracked the movements of visitors and projected their images onto a massive 5 meter circular screen to create an engaging experience emphasizing the body and motion which is the foundation of Humanscale’s ergonomic office solutions.
This interactive installation created a huge draw in Milan and resulted in over 8 million impressions with a highly photogenic appeal.
Featured in Archiproducts, Dezeen, one of the 10 best installations featured in Authentic Interior, and received over 8 million impressions