Green Monke Hemp was making their North American debut in the midst of Pandemic lockdown. Allenby was brought in to work on overall branding, brand strategy, and the launch campaign strategy, creative and execution.

Allenby developed the tone of voice, visual esthetic, and core branding pillars for the brand. From there, visual assets were created envisioning a digital avatar world in which “Everybody” encompassed all species and life forms. Everyday moments of gathering become surreal metaverse snapshots emphasizing togetherness, acceptance and chill with a bit of humor to combat the isolation and fear of pandemic lockdown.

Short videos were made of each scene being animated and incorporating sound design and voice overs utilizing witty, dry humor. Green Monke Hemp comes to life.